Multicultural marketing is not enough to sell to minorities in America. You must adjust your sales presentations meet the unique needs of Hispanics, African Americans, Asians, Middle Easterners and others. Michael Soon Lee shows how diversity presents both challenges and huge opportunities for companies that want to hire, recruit and retain multicultural workers and sell to diverse customers. He is a diversity expert who can help you understand how ethnic people think, behave and buy.One third of all Americans are minorities and they will be the majority by 2038. Are you getting your share of this business? This is a powerful group who can positively impact your business... if you know how to reach them.
Michael Soon Lee is also the author of eight books including "Cross-Cultural Selling for Dummies" (Wiley Publishing, 2008) and "Black Belt Negotiating" (AMACOM Books, 2007).
Secrets of Selling to Multicultural Customers
Minorities are a huge and growing market. These could be your customers if you know how to treat them with sensitivity to their culture. Unfortunately, in the first 30 seconds, most untrained salespeople will unintentionally insult a multicultural customer at least three times! Learn how to build long-term, trusting relationships with Hispanics, Asians, Blacks, Middle Easterners and others in this fun and fast-paced program.